Gone are the days when a restaurant was only about the taste of food. Competition in this industry is becoming stiff. Restaurant owners must think of ways to be more noticeable to customers. Of course, the ultimate deciding factor is still the food served. But it does not hurt to add in some extras. Here are some ways to promote your restaurant business:
Utilize Visual Reminders
Your restaurant’s name and logo should go beyond your restaurant’s signage. Partner up with an excellent screen printing and embroidery company. They can assist you in spreading your brand.
Pick special occasions that families celebrate. You can give away caps with your logo for Father’s Day. This is for every family who celebrates this event at your restaurant. Likewise, an apron will be a fit freebie during Mother’s Day. How about a hand towel with the latest offering of your restaurant? Hand this out on your product launch.
Your staff can also wear catchy shirts as their uniforms. You can have a different one every day. Think of visual reminders that will make people curious to come and try your restaurant.
Create an Online Presence
Everybody is on the Internet nowadays. When people get stumped on where to eat, make sure that your restaurant will come up during searches. To make it more convenient, have an online menu that they can browse through. You must ensure that you have updated details online.
Also, you must have a social media account that new customers and regular patrons can follow. Post high-quality photos of your offerings. Partnering up with online delivery services will also help keep you on the radar of consumers. Convenience is now a top priority for most people.
Presentation Goes a Long Way
Food presentation is an art. Think of ways where your food will look more appetizing. The word presentation goes beyond what is on the plate. Customers are on the lookout for Instagram-worthy spots. Make sure that your restaurant is up to that challenge. Work on the ambiance of your establishment. Sometimes, people go back to a certain place because of its coziness.
Also, your menu and menu design can become a point of interest, too. Present your food choices and beverages by thinking of unique names. Make sure, though, that the names are not too far-fetched. You can also provide short descriptions underneath the names. The catchy names of your selection can also serve as hashtags for social media posts. Pique people’s curiosity with it.
Use Strategic Discounts
Discounts are good promotions in themselves. But you can put it a notch higher. Have discounts for items on your menu that are not meant to be on its own. Examples of which are beverages, salads, and side dishes. When a customer buys these discounted products, the tendency is for them to order more items.
Consistency is one of the best and most tested ways to promote a restaurant business. When a customer gets the same high quality every time, they will always come back for more. Quality encompasses palate, portion, and price. It should also be the same from one table to the next. Word-of-mouth and recommendations also spring forth from such consistencies.
Restaurant businesses thrive because people need and love food. But they must stay on top of the game by making their name known. Having a credible brand in this industry ensures a spot that is yours for a long time.