Scented candles can be luxurious, but making them at home often costs less. They are a beautiful décor in homes, and their scent sets the mood of a room. These candles are also popular among Instagram and Pinterest users because they add interesting detail on their photos.
If you enjoy making this type of candles, you can turn your hobby to start a business. Christmas season has begun in the Philippines, and people are starting to look for gifts. Scented candles are a great gift for a friend, a colleague, or a special someone because they are a good value for money, have a luxurious appeal, and provide mood-boosting and relaxing benefits.
Scented Candles Benefit One’s Wellbeing
The National Candle Association (NCA) explains the sense of smell has the biggest influence on brain activity. This is the reason a certain fragrance triggers a specific memory or makes you remember something or someone.
Additionally, burning scented candles makes you feel happier, calmer, and more productive. The low light and the flicker of the flame from a candle also give a room a relaxing ambiance. Every scent offers different effects.
Here are four scents with powerful benefits:
- Citrus – this kind of scent helps boost someone’s mood. It also helps eliminate emotional stress and enhances mood. The refreshing properties from a citrus scent may also revitalize one’s mindset.
- Lemongrass – this scent helps calm someone’s nerves, especially when feeling anxious. Smelling lemongrass scent also makes some people easily recover from stress-inducing situations.
- Rosemary and eucalyptus – these scents are ideal for those who need a productivity boost. Rosemary stimulates someone’s cognitive functions to improve memory, boost alertness, and enhanced focus.
Use natural soy wax when making your candles to avoid releasing toxins in the air. Clean air allows the fragrance to circulate throughout the room. These are important considerations to make your business more appealing to consumers.
Starting a Scented Candle Business
The advantage of knowing how to make scented candles is that you can turn it into a part-time or full-time business. As a professional crafter, you will enjoy several perks, such as being your own boss, doing the work you enjoy, and building something you own.
A scented candle business is also easy to start. You only need basic supplies, tools, and a working area to keep your business running. You can market your candles through your social media accounts, your website, and craft stores, among others.
Create a business plan to run your enterprise smoothly. The plan will help you establish your brand, think about its future, and build a framework of success. Keep your plan short and simple, but expect to make some changes, depending on how your business grows.
It’s essential to define your brand and your edge among the competition. Your target audience should also be clear to help you create a marketing strategy. Think about the people who will buy your candles, how they’re going to buy them, and how much they’re willing to spend. And think of a brand name that will appeal to your market.
Starting a hobby you can make money from is rewarding, especially for younger generations. This gives you other means to earn extra money. Turning a hobby into an enterprise, however, requires careful planning and research to help you achieve your business goals.