Business

Young entrepreneur working in a cafe

Business Startup Guide: 3 Penalties to Watch Out For

Starting your own business may be one of the most nerve-wracking yet rewarding experiences. You want to make sure everything is organized, from business planning to the implementation. However, newbie entrepreneurs tend to neglect some seemingly trivial yet crucial aspects of entrepreneurship. Case in point, these penalties may be avoided by employing simple solutions. 1. …

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Applicants waiting for their interview

People Finders: Tips on Finding the Perfect Hire

The most important element in a business is its people. For any business, big or small, complete staff is essential for success. Hiring the wrong people could mean a disaster for its operations until the mistake is corrected (by either firing the employee or providing ample training). Regardless of the industry, another essential element to …

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How Important Is Your Company’s Reputation to Your Business’ Success?

There are quite a few things that you can risk exposing your company to, but reputation mismanagement is not one of them. It even is not close to any of them. Your company’s growth, customer retention, brand image, profits and succession plan all bank heavily on how well you handle reputation. And, as you already know, …

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business suit and tie with PR concept paper cards

Strategies for Combining Your PR and Content Marketing Efforts

Public relations (PR) and content marketing are basically the same thing when running a business. This is mainly because their goal is to create quality messages that amplify your brand’s message. Almost everyone nowadays is a content creator, so you might wonder how yours will stand out from all the content online. Although the way …

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Man in plaid driving a truck

Grow Your Business Despite the Biting Shortage of Truck Drivers

Although there’s a biting shortage of certified truck drivers, this shouldn’t cause you sleepless nights. Recruiting top talents and enticing them to stay makes your company bulletproof. Going by the high number of trucking jobs, you can tell there’s a shortage of certified drivers on the market. Industry insiders posit that the deficit currently stands …

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